Yahaira started her career in advertising, helping create multi-million dollar campaigns for many fashion and lifestyle clients. This unique experience has given her powerful insight into the strategic goals of her clients, guaranteeing a creative while still focused approach in her styling. She greatly values the importance of knowing, researching and understanding her client’s target market. This has been a powerful tool and a great benefit in helping solidify her client’s image in today’s market.
She is a concept-driven stylist who enjoys every step of the creative marketing process. Yahaira is greatly influenced by her love of film, literature, history and the life stories that she comes across in her diverse travel experiences. She is inspired by the most minute of details, a trait that is the very essence of her success as a stylist.
Yahaira works with today’s most sought after supermodels and often collaborates with a magazine’s most prominent sponsors, such as Chanel, YSL, Gucci, Burberry and Louis Vuitton to ensure their brand is creatively integrated into a magazine’s editorial content. She styles for magazines such as W and Vogue Korea, Vogue and GQ Taiwan, Italian Glamour, Vogue and Tatler Russia and Harper’s Bazaar China and for such brands as Saks Fifth Avenue, Brooks Brothers, Elie Tahari, Perry Ellis, Ann Taylor, Verizon and Coca Cola.